SAMIGO FUEL 7500

SAMIGO FUEL 7500, A UNIQUE POP-UP BY SAMIGO GMBH, WAS BY FAR THE MOST CHALLENGING SHOOT I'VE EVER DIRECTED. WITH CONSTRUCTION STILL UNDERWAY DURING PRODUCTION, WE HAD TO WORK WITH THE ONGOING SETUPS WHILE CAPTURING THE ESSENCE OF THIS CREATIVE CONCEPT. A PLAYFUL, RETRO-INSPIRED GAS STATION MOCK-UP WITH SAMICI (RESTAURANT), MINI MARKET (STORE) AND A HIDDEN CLUB IN THE BACKGROUND.

WE COMBINED ATMOSPHERIC SHOTS OF GUESTS EATING PIZZA WITH DETAILED IMAGES OF THE LOCATION, HIGHLIGHTING THE IMPRESSIVE DESIGN. I ALSO CREATED TWO TEASER VIDEOS TO PROMOTE THE CONCEPT. WHILE SIMPLE, THESE VIDEOS EFFECTIVELY CAPTURE THE MOOD AND SERVE AS AN ENGAGING TEASER FOR THE AUDIENCE.